Major Considerations of Service Innovation in E-Business

摘要：

This paper explores the major considerations of service innovation in e-business. The empirical analysis shows that website design, product information, product comparison, transaction security, privacy, customer service and vendor creditability are important attributes on the demand side. It suggests that geographical and related supply effects would explicitly appear as additional explanatory variables with regard to e-business venture and service. A theoretically and empirically grounded reference position can be obtained to facilitate the assessment of changes in consumer preference and market environment.

关键词： E-Business Key Success Factors Service Innovation

作者: Ziqi Liao

作者单位: Hong Kong Baptist University, China

会议类型: 国际会议

会议名称: 第二届服务科学与创新国际会议

会议地点: 北京

会议语种:英文

页码: 278-281

在线出版日期: 2011-08-08（万方平台首次上网日期，不代表论文的发表时间）