Building an e-Commerce website based on the Drupal Content Management System

摘要：

This paper critically analyzes the benefits of building a commercial website with the Drupal Content Management System(CMS).A list of the most useful Drupal modules in the context of the tralvel industry is presented.These modules are what the authors believe to be the building blocks of any commercial website and they represent a general framework that can be expanded by including other,more-specific,modules to your Drupal installation.The utilization of Google Analytics is briefly discussed for monitoring targets and customer behaviour.As a result of the data provided by Google Analytics the web site can be fine tuned to conform to the business objictives.

关键词： e-commerce Content Management System CMS Drupal CMS Usefull Drupal Modules Google Analytics SEO travel industry Adwords search engine optimization

作者: Vlad Cealicu Reza Mousoli

作者单位: Department of Computing Canterbury Christ Church University Canterbury CT1 1QU United Kingdom

会议类型: 国际会议

会议名称: 2011 Eighth International Conference on Fuzzy System and Knowledge Discovery(第八届模糊系统与知识发现国际会议 FSKD 2011)

会议地点: 上海

会议语种:英文

页码: 2730-2733

在线出版日期: 2011-07-26（万方平台首次上网日期，不代表论文的发表时间）