Research on Evaluation of Tourism Public Service from the Perspective of Tourist Satisfaction

摘要：

Nowadays, tourism industry plays a more and more important role in city development. Tourism public service is an indispensable element in modern tourism industry, and its development level becomes an important evaluation sign of tourism industry maturity and tourist satisfaction. Scientifically evaluating tourism public service of city, and finding out and solving its problem have important realistic significance to improve development level of tourism public service in our country. Firstly, this paper constructs evaluation index system of tourism public service of city on the basis of literature review and expert interview. Secondly, it calculates weight of each evaluation index with Analytic Hierarchy Process (AHP) method. Then, taking Chongqing as object, this paper makes empirical research with Fuzzy Comprehensive Evaluation (FCE) method. Finally, it puts forward some countermeasures and suggestions to improve tourism public service of Chongqing.

关键词： Tourism public service Tourist satisfaction FCE method Evaluation index system

作者: LI Li

作者单位: Tourism Department, Chongqing Education College, Chongqing, P.R. China, 400067

会议类型: 国际会议

会议名称: 2010 International Conference on Public Administration(6th)(2010 第六届公共管理国际会议)

会议地点: 澳大利亚堪培拉

会议语种:英文

页码: 643-648

在线出版日期: 2010-10-22（万方平台首次上网日期，不代表论文的发表时间）