Corporate Citizenship Strategy and Its Competitive Advantage in Chinese Firm: Based on External Stakeholder Approach

摘要：

This paper analyzed and summarized the issue of corporate citizenship behavior in the relevant enterprises both at home and abroad. It based on the use of case study in China and KJ method, this paper gave defining acts of corporate citizenship and theoretical analysis. Through taking 6 Chinese most respected enterprises as examples, we found the theoretical model by multiple case studies of the acts of corporate citizenship. It summarized the basic of acts of corporate citizenship to get a competitive advantage and value. Finally, the paper also pointed out further research directions for corporate citizenship.

关键词： Corporate citizenship Stakeholder Cross-Case Strategy

作者: TANG Zhen WANG Xi-quan

作者单位: Strategic Management Institute, Hohai University, Nanjing, P.R. China, 210098 Economy and management school, Nanjing University of Chinese medicine,Nanjing, P.R. China, 210098

会议类型: 国际会议

会议名称: 2010 International Conference on Public Administration(6th)(2010 第六届公共管理国际会议)

会议地点: 澳大利亚堪培拉

会议语种:英文

页码: 762-766

在线出版日期: 2010-10-22（万方平台首次上网日期，不代表论文的发表时间）