An Empirical Research of Chinese University Students Self-concept and Costume Consumption Behavior
The previous studies showed that self-concept, especially ideal self-concept had an impact on consumption behavior. Taking a large group of consumers-Chinese university students (CUS) as the object, an empirical research has been made on selfconcept, value orientation of costume consumption behavior and their relationships, which has revealed the structures of CUS actual self-concept and ideal self-concept and their deviation value, analyzed the general tendency of value orientation and the value distribution of classification groups of CUS ideal self-concept, and displayed the value dimensions and classification differences of costume consumption behavior.
Chinese university students (CUS) Actual self-concept Ideal self-concept Costume consumption behavior
SUN Hong SU Zhu-qing
School of Fashion Design and Engineering, Zhejiang Sci-Tech University, Hangzhou,P.R. China, 310018 School of Business and Management, Taizhou Vocational and Technical College, Taizhou,P.R. China, 318
国际会议
2010 International Conference on Public Administration(6th)(2010 第六届公共管理国际会议)
澳大利亚堪培拉
英文
852-858
2010-10-22(万方平台首次上网日期,不代表论文的发表时间)