Study on Government Behavior in Cultivation of Industrial Cluster Brand

摘要：

With effects of the brand becoming increasingly apparent, the industrial cluster which has strong radiation and leading effects are the representatives of competitiveness in a nation or region. But the cluster in terms of economic strength within the business and operational capabilities, or in contact with many business relations between the credit strength and coordination, industrial cluster is difficult to implement creating and nurturing the brand. The government is not only a public legal entity and public service organization, but also a body of the creation and even the operation of industrial cluster brand. This paper focuses mainly on the creation, maintenance and promotion of cluster brands by government based on the analysis of problems of cultivating cluster brands.

关键词： Industrial cluster brand Nurture Government behavior Study

作者: LIN Quan-lu FAN Zeng-min

作者单位: School of Economics and Management, Lanzhou University of Technology,Lanzhou, P.R. China, 730050

会议类型: 国际会议

会议名称: 2010 International Conference on Public Administration(6th)(2010 第六届公共管理国际会议)

会议地点: 澳大利亚堪培拉

会议语种:英文

页码: 893-897

在线出版日期: 2010-10-22（万方平台首次上网日期，不代表论文的发表时间）