Study on Consumer Utility Function in Low-carbon Economy

摘要：

As the basic way to address climate change and coordinate socio-economic development, low carbon economy is gradually to achieve global consensus by increasing number of countries. The low carbon road with Chinese characteristic is the hotspot of academic research, and it is a great challenge too. But there are few scholars who do researches in lowcarbon economy development from the behavior preference of consumers. This article, starting from consumer preference for low-carbon products, analyzes the characteristics of the dual utility structure of low-carbon products. It comes to the conclusion that the consumers have the character of ultrasatisfaction consumption preference towards lowcarbon products. The utility function has a positive real root of which is not one. On this basis, combining with the characteristics of the Chinas low-carbon economy development, the article deduces the demand model of low-carbon products in order to provide the theoretical basis for analyzing market demand of low-carbon economy.

关键词： Low carbon products Binary value structure Two-dimensional utility Demand function

作者: CHEN Hong HAN Zhe-ying

作者单位: Management Science Department, Xuzhou Institute of Technology, Xuzhou, P.R. China, 221008

会议类型: 国际会议

会议名称: 2010 International Conference on Public Administration(6th)(2010 第六届公共管理国际会议)

会议地点: 澳大利亚堪培拉

会议语种:英文

页码: 898-903

在线出版日期: 2010-10-22（万方平台首次上网日期，不代表论文的发表时间）