Study on the Development Background and Restrictive Factors of Private TV Industry
Chinas private TV industry sprang up in 1990s and developed quickly during more than one decade. The development of private TV industry benefits from the industrialization of state-owned TV, and the four reforms of state-owned TV profoundly influence private TV, including division between producing and screening, producer system, collectivization and channel specialization. State-owned TV gradually realizes product commercialization, enterprise management and operation marketization in the industrialization process, directly spawned private TV, and promoted the private TV industry. Proposing and implementing the theory of the division between producing and screening is the direct policy soil to promote private TV. Producer system fostered professional managers for the private TV industry. The development diversification of large-scale broadcasting group and product market diversification will provide private TV industry with development opportunities. And channel specialization will provide the private TV with opportunity of enhancing its overall quality. On the further development space of private TV, the path dependence in the transformation of TV institution and dual structure of the industry market have caused the result that many private TV organizations could not decide their own strategy and future development direction and have limited their decision to long-term aim.
Private TV Industrialization Restricting factors Developing background
CHEN Guo-quan
College of Humanities, Zhejiang Gongshang University, P.R.China, 310018
国际会议
2010 International Conference on Public Administration(6th)(2010 第六届公共管理国际会议)
澳大利亚堪培拉
英文
938-944
2010-10-22（万方平台首次上网日期，不代表论文的发表时间）