Media Framing and Media Response from Local Government—Taking Deng Yu-jiao Case as an Example
Media framing means to give a hint to a subject through selecting, emphasizing, excluding, interpreting some attributes of subject by media, thus making the attributes of subject prominent. Media framing theory affords local governments valuable reference. Based on this theory, the paper analyzes the construction of news frame of traditional media and network and the improper acts of the local government in reconstructing news frame by studying Deng Yu-jiao case which was a public event happening in 2009. According to media framing theory, first of all, local governments should get a clear understanding of the news frame of public opinion, then employ different ways of response in line with the different features of frame construction of network and traditional media, once more avoid choosing antagonistic objects attributes when reconstructing news frame as fully as possible, and choose homogametic objects attributes, and finally choose traditional media as means of transmission so as to exert the function of traditional media.
Media framing Media response Attributes agenda-setting Compelling arguments
CHEN Jia-yang
School of Public Administration, Hohai University, Nanjing, P.R. China, 210098
国际会议
2010 International Conference on Public Administration(6th)(2010 第六届公共管理国际会议)
澳大利亚堪培拉
英文
742-748
2010-10-22（万方平台首次上网日期，不代表论文的发表时间）