A Strategic Research into the Development of China Telecoms Operating Channels in the 3G Era

摘要：

In the 3G era, China Telecom is supposed to research and to probe into new techniques, new characteristics and consumers preferences and to adopt unique operating channels thereby gaining competitive advantages. The operating channels of China Telecom mainly include four types: direct selling channels, physical channels, electronic channels and social channels. In the future, China Telecom must introduce creative marketing methods and channels from other industries in the business of 3G thus to form a diversified and comprehensive channel network in which information is unimpeded.

关键词： The 3G era China Telecom Operating channels Development strategies

作者: XUE Jing-jin XIONG Xiao-gang

作者单位: College of Public Administration, Huazhong University of Science and Technology, Wuhan,P.R. China, 430074

会议类型: 国际会议

会议名称: 2010 International Conference on Public Administration(6th)(2010 第六届公共管理国际会议)

会议地点: 澳大利亚堪培拉

会议语种:英文

页码: 445-448

在线出版日期: 2010-10-22（万方平台首次上网日期，不代表论文的发表时间）