An Analysis of the Influence of Mobile Social Networking on Audiences Attitude
The Mobile Social Networking Service (MSNS) is now working as a rapid emerging application services in the field mobile Internet during the past two years. To precise understanding the mobile social networkings impact on the attitude of the audience can help operators to adjust the operating strategy and provide more effective decision-making information in seeking greater market space. Therefore, this paper uses a combination of surveys and user interviews to analyze entertainment, information, interaction and confidence and other aspects of the mobile social networking on the acceptance of audience. Meanwhile, the paper also study the mobile social networkings cognitive, affective and intention influence on audiences attitude. The results show that the audiences of mobile social networking have shown a positive attitude and a higher acceptance for mobile social networking, which has important reference in the study of the audience of mobile social networking.
Mobile social networking Mobile phone Audience Attitude
ZHAN Xun LU Qi
School of Political Science and Public Administration, University of Electronic Science and Technology of China, Chengdu, P.R. China, 610054
国际会议
2010 International Conference on Public Administration(6th)(2010 第六届公共管理国际会议)
澳大利亚堪培拉
英文
454-460
2010-10-22（万方平台首次上网日期，不代表论文的发表时间）