The Analysis of the Marketing Model Based on Low-carbon Economy Background

摘要：

As another major transformation in human history after the industrial age, electric age and information age in human history, low-carbon economy will not only improve the human environment but also guide the continuous development of science and technology. Under the background of low-carbon economy, how to reform the traditional marketing model and improve the current difficulties of marketing has become the focus of the public. Accordingly, basing on low-carbon economy, the effective strategies which are raised by exploring the low -carbon marketing model and actively responding to new opportunities and challenges accelerate the transformation of marketing model. More importantly, it provides ideas and the direction to sustainable development of social economy.

关键词： Low-carbon economy Marketing Low-carbon marketing Realization path

作者: ZHENG Ye FAN Juan YAN Yang

作者单位: School of Politics and Public Administration, Hunan University, Changsha, P.R. China, 410082 School of Economics and Trade, Hunan University, Changsha, P.R. China, 410079

会议类型: 国际会议

会议名称: 2010 International Conference on Public Administration(6th)(2010 第六届公共管理国际会议)

会议地点: 澳大利亚堪培拉

会议语种:英文

页码: 877-883

在线出版日期: 2010-10-22（万方平台首次上网日期，不代表论文的发表时间）