A Real-time Comprehensive Competitiveness Evaluating System for Real Estate Enterprises

摘要：

How to select an effective solution to measure enterprise competitiveness is a significant problem which relates to the long-term development of real estate industry. This paper aims to provide a practical solution for evaluating the comprehensive competitive power of real estate enterprises. After comparing the applicability of different evaluation techniques, this paper chose Cluster Analysis, Technique of Order Preference by Similarity to Ideal Solution (TOPSIS), and Gray Relational Analysis to conduct a portfolio analysis. This paper selected 13 listed enterprises to conduct an empirical analysis meanwhile three virtual enterprises were introduced as benchmarks. The results have shown three chosen methods in Real-time Comprehensive Competitiveness Evaluating System (RCCES) are consistent and the most important factors of competiveness are growth ability and profitability rather than the current scale.

关键词： real estate enterprise competitiveness evaluation cluster analysis TOPSIS grey relational analysis.

作者: Baizhou HE Xiaoyu LU

作者单位: Department of Economics and Management Engineering,Beijing Institute of Civil Engineering and Archit Department of Economics and Management Engineering, Beijing Institute of Civil Engineering and Archi

会议类型: 国际会议

会议名称: 2011 International Conference on Construction & Real Estate Management(2011建设与房地产管理国际会议)

会议地点: 广州

会议语种:英文

页码: 525-529

在线出版日期: 2011-11-19（万方平台首次上网日期，不代表论文的发表时间）