Discussion of Design Ideas in Product Development Design Based on Product Extension in Marketing

摘要：

Users consume products all the time, while companies produce products all the time. Product is the fundamental where enterprises have their foothold and product development is the only way to business survival and development. To conduct effective product development, enterprises must have scientific marketing strategy and rational ideas of development. Therefore, to analyze the ideas in product development design from the perspective of product extension in marketing helps expand the vision in product development, define product development objectives and also helps to find the accurate positioning of product design.

关键词： Product development Product concept Product extension

作者: Shengjie LONG Shihong HUANG

作者单位: Chongqing Technology and Business University, China Southwest University YuCai College, China

会议类型: 国际会议

会议名称: 2011 International Conference on Mechatronics and Materials Processing(2011年机电一体化与材料加工国际会议 ICMMP)

会议地点: 广州

会议语种:英文

页码: 314-317

在线出版日期: 2011-11-18（万方平台首次上网日期，不代表论文的发表时间）