Study on Pricing Method of Residential Development Project Based on Housing Mass Customization

摘要：

As a traditional mode, Mass Production in real estate development is having changed to Housing Mass Customization. It is considered that not only production formalization and demand personalization could be combined with well by HMC mode,but also the separation degree between housing supplies and housing demand could be decreased in a great extent. The traditional pricing methods ,such as market comparison approach discounted cash flow and cost approximation, are not suitable for determining the price of residential development project produced by housing mass customization mode. In the paper, market behavior of HMC project is analyzed, and it is found that forward contracts theory can be applied to determine the HMC project price. In the finial, an appropriate pricing method is put forward .

关键词： Residential development project Housing mass customization Forward contracts Pricing method

作者: JiangXu

作者单位: School of Management, Zhengzhou University, Zhengzhou, P.R.China, 450001

会议类型: 国际会议

会议名称: 2011 International Conference on Mechatronics and Materials Processing(2011年机电一体化与材料加工国际会议 ICMMP)

会议地点: 广州

会议语种:英文

页码: 2386-2389

在线出版日期: 2011-11-18（万方平台首次上网日期，不代表论文的发表时间）