CUSTOMERS’ ACCEPTANCE BEHAVIOR ON MOBILE INTERNET SERVICES

摘要：

A new model is established to analyze customers’ acceptance behavior on mobile internet services. Ten different representative mobile internet services are surveyed and studied, and the key factors influencing customers’ acceptance behavior on these services are analyzed. It is found that mobile internet services with different kinds of features are affected differently by the four independent factors, some of which would be the dominant factors. This provides guidelines to the mobile internet service carriers to improve the service and attract more customers.

关键词： mobile internet service technology acceptance UTAUT perceived cost

作者: Min Lu Min Zhu

作者单位: Institute of Communications Management Research, China Academy of Telecommunication Research of MIIT Institute of Communications Management Research,China Academy of Telecommunication Research of MIIT,

会议类型: 国际会议

会议名称: 2011 International Conference on Communications Technology and Applications(2011年通信技术与应用国际会议 ICCTA 2011)

会议地点: 北京

会议语种:英文

页码: 1-5

在线出版日期: 2011-10-14（万方平台首次上网日期，不代表论文的发表时间）