Research on Excessive-packaging Based-on Differentiation Competition
Excessive-packaging essentially is the result of market competition, market competition brought into the analysis of excessive-packaging help to find out true cause of it. This paper proposes a classification logic frame of excessive-packaging based on differentiation analysis of market competition. The conclusion is that excessivepackaging is one of behavior characteristic of firms in differentiation competition, and it depends on market structure and competition strategy of firm; meanwhile, the time cost and discrimination cost of product choice, asymmetrical information of product, and separation of payer and consumer are major causes of demand for excessive-packaging.
Excessive-packaging Differentiation competition Preference Brand
HU Jianbing
College of Business Administration, Huaqiao University, P.R.China
国际会议
2011 泉州技术管理研讨会(Quanzhou Conference on Management of Technology MOT2011)
福建泉州
英文
27-32
2011-04-16（万方平台首次上网日期，不代表论文的发表时间）