Research of Marketing Performance Evaluation System Innovation: Taking an Authorized Distributor of Exxon Mobil as Example

摘要：

Taking an Authorized Distributor of Exxon Mobil as the research sample and aiming at optimizing its marketing effect, this paper constructs a marketing performance evaluation system innovatively, according to the principles and methods of building an index system. And this paper selects the Fuzzy Comprehensive Evaluation Method (FCE) to evaluate the marketing performance, and then find out the key factors influencing its marketing performance level in order to make the countermeasure analysis and improve its management status.

关键词： Marketing Performance Evaluation Index Performance Evaluation System

作者: MEI Lei FENG Yue FU Yuan

作者单位: Inner Mongolia University of Science and Technology, P. R. China

会议类型: 国际会议

会议名称: 2011 泉州技术管理研讨会(Quanzhou Conference on Management of Technology MOT2011)

会议地点: 福建泉州

会议语种:英文

页码: 93-97

在线出版日期: 2011-04-16（万方平台首次上网日期，不代表论文的发表时间）