Innovation Propels the Second Venturing Success: The analysis of the second venturing strategy of Henan Xinfei Electric Co.Ltd
In the time of knowledge economy, innovation is a necessary prerequisite for the survival and development of enterprises; it is also the inexhaustible source for the vitality of enterprises. This thesis takes Henan Xinfei Electric Co.Ltd as an example. It analyzes the background of the second venturing from three perspectives: the international environment, industry environment and the internal environment. Then it describes the history of the second venturing. Finally it reaches a conclusion that: the companies which carry out the second venturing strategy should conduct continuous innovation and improve the four innovations, which are brand innovation, technological innovation, marketing innovation, management innovation.
the second venturing corporate strategy innovation
WANG Wenliang LIU Xue
Henan Agricultural University, Zhengzhou, P.R. China
国际会议
2011 泉州技术管理研讨会(Quanzhou Conference on Management of Technology MOT2011)
福建泉州
英文
127-132
2011-04-16（万方平台首次上网日期，不代表论文的发表时间）