On Innovation of Henan Tourism Products by Fully Developing Rich Regional Cultural Resources

摘要：

Central plain culture endows Henan with great attraction, which makes Henan tourism possess unique advantages of developing special cultural tourism products. However, there exist some problems such as lack of innovative operation, lack of systematic integration of cultural resources and lack of attraction due to shallow tapping of cultural tourism products. In order to innovate Henan cultural tourism products, some measures should be taken: to exploit the special cultural tourism products by integrating cultural resources, to make traditional culture fashionable, to strengthen the pertinence and adaptability of cultural tourism products, to attach more importance to visualization and delighting of cultural tourism products, to develop exellent cultural tourism brands and to innovate marketing of cultural tourism products.

关键词： cultural tourism products innovation countermeasures

作者: XING Sheng

作者单位: School of Economics and Management, Zhengzhou University of Light Industry, P.R.China

会议类型: 国际会议

会议名称: 2011 泉州技术管理研讨会(Quanzhou Conference on Management of Technology MOT2011)

会议地点: 福建泉州

会议语种:英文

页码: 144-148

在线出版日期: 2011-04-16（万方平台首次上网日期，不代表论文的发表时间）