Market Signals in Enterprises Competition Based on the View of Inter-organizational Relationships

摘要：

This article mainly described the issue of market signals of enterprises in the organizational environment of commercial competition. The development of inter-organizational relationships and the study on the current situation of signals are reviewed and summarized, and then four dimensions of market signal management are analyzed. On the basis of above, the market signal sources and significances for the development of enterprises and organizations are expounded. Moreover, further research proposals are proposed finally.

关键词： market signals enterprises competition inter-organizational relationships

作者: ZHANG Lulu

作者单位: Business school of Hohai university, Jiangsu, Nanjing, P.R. China

会议类型: 国际会议

会议名称: 2011 泉州技术管理研讨会(Quanzhou Conference on Management of Technology MOT2011)

会议地点: 福建泉州

会议语种:英文

页码: 198-205

在线出版日期: 2011-04-16（万方平台首次上网日期，不代表论文的发表时间）