Dynamic Study of Farmers Information Adoption in China
Agriculture information has played an important part in recently years. The adoption of agriculture information is a dynamic process and many factors have influences on fanners information usage motivation and willing-ness. The main objective of this paper is to analyze and predict the variations of farmers decisions in order to make the information more reachable to fanners. In this study, farmers are divided into three categories based on the style of risk preference, which are the risk evaders, risk likers and risk neutrals. To compare the difference of the information adoption rates across varied sections of farm-ers, we extend our research and the factor of time is added into the model. A sample of 34 farmers takes part in the continuous surveys with the duration of one year. By the simulation and analysis in the light of the information usage intention equation, it is found that fanners information demand presents a characteristic of seasonally and keeps stable after a period.
Information Demand Adoption Risk Preference Dynamic Behavior
Jingjing Zhang Lu Liu Jian Zhang Jinyou Hu
College of Engineering, China Agricultural University, Beijing, 100083, P.R. China Beijing Information Science & Technology University, Beijing, 100192, P.R. China
国际会议
南昌
英文
623-629
2010-10-22（万方平台首次上网日期，不代表论文的发表时间）