On Countermeasures of Promoting Agricultural Products E-Commerce in China

摘要：

China is a large agricultural country, yet the development environment of E-business in China is not mature. E-Commerce of agricultural products is a revolutionary change of traditional agricultural economy. This paper focuses on agricultural products electronic commerce in China. Firstly, the paper describes the current situation of electronic commerce. Afterwards, the paper uses Fuzzy Analytic Hierarchy Process (AHP) to analyze the factors hindering agricultural products electronic commerce in China. Finally, it puts forward the countermeasures to promote the development of agricultural products e-commerce.

关键词： Agricultural products electronic commerce (EC) Fuzzy Analytic Hierarchy Process (AHP)

作者: Weihua Gan Tingting Zhang Yuwei Zhu

作者单位: School of Mechanical and Electronical Engineering, East China Jiaotong University,330013, Nanchang, P. R. China

会议类型: 国际会议

会议名称: The 4th IFIP International on Computer and Computing Technologies in Agriculture and the 4th Symposium on Development of Rural Information(第四届国际计算机及计算机技术在农业中的应用研讨会暨第四届中国农业信息化发展论坛 CCTA 2010)

会议地点: 南昌

会议语种:英文

页码: 579-586

在线出版日期: 2010-10-22（万方平台首次上网日期，不代表论文的发表时间）