Studying on Construction Programs of the Platform of Primary Products Marketing

摘要：

As a kind of advanced productive forces, the advantage and potential of E-commerce could not be ignored for upgrading the industrialization degree of agriculture, adjusting the agricultura structure, reducing the transaction cost of agricultural products and enlarging the market sale range and channels of agricultural products. This paper analyzes the present status and problems of application of Chinese agricultural E-commerce, points out that constructing primary products marketing platform is the first step to develop agricultural E-commerce. Combining with the situation and characteristics of Chinese agriculture, it gives out constructing programs and the frameworks of Chinese primary products marketing platform. Anlysize these programs and proposed Implementation Strategy from the Adaptive Point of View.

关键词： Agriculture Electronic Commerce Platform Primary products Marketing Implementation Strategy

作者: Gang Lu Peng Lu Cuie Liu

作者单位: School of Management and Engineering,Shijiazhuang University of Economics,Shijiazhuang, Hebei, China Tourism Department, Hebei Normal University,Shijiazhuang, Hebei, China

会议类型: 国际会议

会议名称: The 4th IFIP International on Computer and Computing Technologies in Agriculture and the 4th Symposium on Development of Rural Information(第四届国际计算机及计算机技术在农业中的应用研讨会暨第四届中国农业信息化发展论坛 CCTA 2010)

会议地点: 南昌

会议语种:英文

页码: 8-13

在线出版日期: 2010-10-22（万方平台首次上网日期，不代表论文的发表时间）