Integrated Marketing Mode of Real Estate Enterprise

摘要：

It has become an urgent affair for the development of the real estate enterprises to completely enhance its quality of life and competitiveness. Beginning with the theoretic analysis of structuring integrated marketing concept, this paper applies the general principles of integrated marketing into the unique features of real estate enterprises, and by the methodology of integrated marketing, the resources, (business) process, even the culture of the enterprises are integrated. Finally, the life quality of the real estate enterprises will be achieved. In turn, it will lead the enterprises to the road of fast and healthy development

关键词： integrated marketing resource integration process integration culture integration

作者: WANGYing LIU Liqun

作者单位: Institute of Management, Jilin University.Changchun, Jilin. 130001 Jilin Architectural and Civil Engineering Institute.Changchun, Jilin. 130001

会议类型: 国际会议

会议名称: 2003 International Conference on Construction & Real Estate Management(2003 建设与房地产管理国际会议)

会议地点: 哈尔滨

会议语种:英文

页码: 117-119

在线出版日期: 2003-11-20（万方平台首次上网日期，不代表论文的发表时间）