Digital Comics Products Development in the New Media Age

摘要：

Based on the characteristics of the new media age, the author analyzed the hardness and opportunities of the current Chinese comic product. . proposed the digital integrated marketing of comics brand in the new media era, the development of digital products regarding four aspects of comics, production, dissemination, distribution, copyright. Finally, the author also analyzed the relationship between comics books and digital comics.

关键词： New media age chinese comic digital development

作者: TANG Xiaoying

作者单位: Guangdong University of Technology Guangzhou, China

会议类型: 国际会议

会议名称: 2011 IEEE 12th International Conference on Computer-Aided Industrial Design & Conceptual Design(2011年第12届国际计算机辅助工业设计与概念设计学术会议)

会议地点: 重庆

会议语种:英文

页码: 1-4

在线出版日期: 2011-12-01（万方平台首次上网日期，不代表论文的发表时间）