The semantic image of the product lines
This investigation was performed to see the relationship between various product line with the semantic image cognition of persons. Researchers designed two questionnaires that inquired about screening of adjectives and the senses on product line.. from the results, a semantic space library was built, and through principal component analysis of the data, three principal components were extracted. Finally a linear regression model was built the senses on product line.
semantic image cognition semantic space principal components
CHEN guodong CHEN siyu
Zhejiang A&F University Hangzhou, China
国际会议
重庆
英文
1-3
2011-12-01（万方平台首次上网日期，不代表论文的发表时间）