Cosmetics Packaging Design Based on Women Consumer Psychology

摘要：

The diversity of women consumer psychology determines the diversification of cosmetics packaging design. With the introduction of the common features of women consumers at different ages, this paper discusses their respective main features, and hereby forms the specific mappings of cosmetics packaging design. Fully using the color association laws of women, the aesthetic psychology for words and the understanding of concrete graphics and abstract graphics help to form the best effects of plane elements. While the tridimensional elements should start with function utility to form first impression, and permeate personality and culture in material technology, and also display human interest by modeling image.

关键词： consumer psychology cosmetics packaging plane elements tridimensional elements

作者: JIANG Wei MEN Chaowei

作者单位: College of Mechanical Engineering Yangtze University JingZhou, China

会议类型: 国际会议

会议名称: 2011 IEEE 12th International Conference on Computer-Aided Industrial Design & Conceptual Design(2011年第12届国际计算机辅助工业设计与概念设计学术会议)

会议地点: 重庆

会议语种:英文

页码: 1-4

在线出版日期: 2011-12-01（万方平台首次上网日期，不代表论文的发表时间）