The Application of Semiotics in Product Design
The relationship between how designers intend products to be interpreted and how they are subsequently interpreted has often been represented as a process of communication. By analyzing the theory of semiotics and the principle and method of product design, the internal relationship between them is found and the basic principle and method of the application of semiotics are obtained, which will make product design better satisfy people’s demand for the practical value, symbolic value, personalization of product and high artistic quality and bring more happiness to people’s life.
semiotics product design personalization
ZHANG Zhiguo
School of Light Industry Zhejiang University of Science and Technology Hangzhou, China
国际会议
重庆
英文
1-3
2011-12-01（万方平台首次上网日期，不代表论文的发表时间）