Innovation Packaging Design of Mogan Huangya Tea
Innovation design is the core strategy in the business competition, and the main purpose of which is to incentive the special preferences of consumers. Thus, consumers can be successfully stimulated to purchase. The major objective of this paper is to investigate the method to enhance the competitiveness of manufacturing enterprises by differentiation strategy, which including design concept, molding-making design, decoration design, and so on. The authors deeply discuss and researches on packaging decoration design of Mogan Huangya tea and design three series of packaging form: medium grade style, high grade style and collectable style. The innovative design is conducted in accordance with the theory of differentiation, which is integrated well into the packaging design of Mogan Huangya tea.
innovation packaging design tea differentiation strategy
ZHANG Zhiguo SONG Riheng WU Ping YAO Meiqin CHEN Lei
School of Light Industry Zhejiang University of Science and Technology Hangzhou, China Dept. of Packaging Engineering Xi’an University of Technology Xi’an, China
国际会议
重庆
英文
1-5
2011-12-01（万方平台首次上网日期，不代表论文的发表时间）