Image Study of Long-standing universities based on international students-In National Taipei University of Technology..s case
This research aimed to construct factors of school image in the views of international students, in the context of centurys industrial development in Taiwan. I take National Taipei University of Technology (NTUT)as an example, which is Taiwans first industrial institution. Through the content analysis,the interview,the grounded theory,the analysis software -Winmax and the statistical method that construct of the campus image factors. For one thing, drafts in the depth interview which outlined for NUTU with relevant persons of a total of 34; for another, I applied semantic differential SD method to the questionnaire focusing on international students, and used SPSS to identify international students view of campus image of NTUT. By doing this, I hope to help the campus image study of NTUT and other universities for reference.
Campus image The grounded theory Semantic differential S.D
SONG Chang CHEN Tien-Li
Department of Industrial Design,Southwest Jiaotong University College of Arts and Communication Sichuan,Chengdu,China,and National Taipei University of Technology Taipei,Taiwan,Department of Industrial Design,National Taipei University of Technology
国际会议
重庆
英文
1-5
2011-12-01（万方平台首次上网日期，不代表论文的发表时间）