Chinese cartoon derivative product development status and development strategy
new century, Chinas animation industry have rapidly development with the state of the cultural and creative industries of good policy, also based on the popularity of animation production technology and the growth of animation team of professionals. Meanwhile, the history of the animation industry in U.S. and Japan has proven that animation derivative products development is the key part of in restricting the development of animation industry and branding cultural transmission, as well as create business value. The success of U.S. and Japan cartoon derivative product make people more realized the shortage of Chinese animation derivatives development in e original, brand, industry, property rights and other deficiencies, this paper gives related countermeasures according to these peoblems.
component cartoon derivative product development animation industry development strategy
GaoFeng MI Shuang LI
Art and Design college Shaanxi University of Science &Technology Animation department Art and Design college Shaanxi University of Science &Technology
国际会议
重庆
英文
1-4
2011-12-01（万方平台首次上网日期，不代表论文的发表时间）