The evolution of advertising through new media
With the appearance of the internet technology and the digital technology, the new medium advertisement has set sail for its long journey. Various new advertisement Forms keep emerging, and the fortune myths has been created one after another. The once buffering video advertisements that people are not quite familiar with is instantly recognized by the public with the hot clicking on the video websites such as youku.com, tudou.com. The scientific and technological advancement will definitely come with the advancement of social life. The technological advancement makes the dissemination medium getting digitalized. The absolute challenge of modern scientific and medium technology cannot be ignored. The innovations in computer, telecommunication, multi-media, internet and digital technology are profoundly changing people’s ways of thinking and living, and they are meantime conditioning and regulating people’s thinking and making judgment. The modern digital medium advertisement, a real and fresh visual and consumption experience, has made the development of the advertisement’s form in many spects.
digital technology new mediuma dvertisement form innovation
Lingyu ZHU
College of Fine Arts Hubei Normal University Wuhan, China
国际会议
重庆
英文
1-4
2011-12-01（万方平台首次上网日期，不代表论文的发表时间）