Music Performance of Color in Packaging Design

摘要：

Color, the language of packaging design, is the emotional connection between consumers and products. The expression of this emotional connection bears similarity to music. Through discussing the colorful nature of packaging design and its performance in musical quality, rhythm and melody, we hope to find common traits of color in packaging design and music, which can improve the use of colors in packaging design and sales of product.

关键词： packaging color emotion musical quality rhythm melody

作者: Hong ZHANG

作者单位: Faculty of Arts and Law Jiangxi University of Science and Technology Ganzhou, Jiangxi

会议类型: 国际会议

会议名称: 2011 IEEE 12th International Conference on Computer-Aided Industrial Design & Conceptual Design(2011年第12届国际计算机辅助工业设计与概念设计学术会议)

会议地点: 重庆

会议语种:英文

页码: 1-3

在线出版日期: 2011-12-01（万方平台首次上网日期，不代表论文的发表时间）