Analyze the Application of Virtual Image in Corporate Brand Promotion
As an emerging way of imaging, virtual image has a powerful appeal because of its own uniqueness. It not only stands for the enterprise image of product brand, but also can be a perfect reflection of the value of corporate culture. In the more and more serious marketing competition, the more enterprises learn and apply it to different cases. Especially for medium-sized and small enterprises, virtual image plays a more and more important role in the promotion of their brands. I hope this paper can be a reference for virtual images of medium-sized and small enterprises. It is hoped that Analyze the Application of Virtual Image in Corporate Brand Promotion will be good for medium-sized and small enterprises to find spokesman.
Virtual Image Spokesman Star Spokesman Brand Promotion Position Design Long-term
Li-qiu LI Wei-ping HU
Kunming University of Science and Technology, School of Art and Communication, Kunming, China Kunming University of Science and Technology, School of Art and Communication, Kunming, China
国际会议
重庆
英文
1-3
2011-12-01（万方平台首次上网日期，不代表论文的发表时间）