Approach to Design Knowledge Acquisition of Brand Style Based on Rough Sets

摘要：

This paper proposes a new approach to acquired the design knowledge of brand style. According to cognitive science, the image words represented customers?emotion for the product form are collected and extracted broadly and then the product form features were analysed by morphological analysis. Then the evaluation experiments was carried out to distill the brand cognition information which was processed by rough sets as an example of Apple style, so the design knowledge of brand style was obtained and illustrated the method is available and practicable.

关键词： Rough Sets Brand Style Design Knowledge

作者: Jiang XU Xi ZHAO

作者单位: School of Mechanical Engineering Southeast University Nanjing,China College of Computer Science and Engineering Guangdong Institute of Science and Technology Zhuhai, C

会议类型: 国际会议

会议名称: 2011 IEEE 12th International Conference on Computer-Aided Industrial Design & Conceptual Design(2011年第12届国际计算机辅助工业设计与概念设计学术会议)

会议地点: 重庆

会议语种:英文

页码: 1-4

在线出版日期: 2011-12-01（万方平台首次上网日期，不代表论文的发表时间）