STUDY ON MARKET ENTRY POLICY OF MULTINATIONAL CORPORATIONS BASED ON CHINESE MARKETING ENVIRONMENT

摘要：

A big number of international companies had entered into Chinas market for the new business opportunities. As Chinas government keeps implementing the policy of economic reform, the potential of Chinas huge market has been continuously attracting the attention of international businesses. Today, many intending multinational corporations (MNCs) had entered into China, most from the marketing environment different from Chinas. How to enter the Chinas market and how to choose entry modes are important to them. On the other hand, China has its own unique geographic regions, socio-cultural, legal, economic, political and technology environment, and they have been changing since 1978. How Chinese marketing environment impacts on MNCs market entry choice has been more and more important.

关键词： Multinational corporations (MNCs) Entry policy Chinese marketing environment

作者: LEI BI

作者单位: Dalian Jiaotong Unversity

会议类型: 国际会议

会议名称: 3rd International Conference on Mechanical and Electrical Technology(ICMET2011) (2011第三届机械与电气技术国际会议)

会议地点: 大连

会议语种:英文

页码: 257-262

在线出版日期: 2011-08-26（万方平台首次上网日期，不代表论文的发表时间）