EMPORIUM CUSTOMER SEGMENTATION BASED ON GA-ANN MODEL

摘要：

In order to survive and develop in a competitive market, emporium needs an effective customer segmentation tool for marketing strategy. This paper proposes a GA-ANN model for emporium customer segmentation, and analysis shows that it is more effective than traditional BP model. The proposed model is employed to segment the emporium customers into four classes and corresponding suggestions are given.

关键词： Emporium Customer segmentation GA-ANN BP network

作者: ZHOU LI WU QI ZONG

作者单位: School of Management and Economics, Beijing Institute of Technology, Beijing, 100081, P, R,China Sch School of Management and Economics, Beijing Institute of Technology, Beijing, 100081, P, R,China

会议类型: 国际会议

会议名称: 3rd International Conference on Mechanical and Electrical Technology(ICMET2011) (2011第三届机械与电气技术国际会议)

会议地点: 大连

会议语种:英文

页码: 531-536

在线出版日期: 2011-08-26（万方平台首次上网日期，不代表论文的发表时间）