MARKETING ACROSS THE ME GENERATION

摘要：

MEgeneration are the first generation born since to late 1970s.In theGovernment China Statisticspublished by China Population and Development Research Center, the group has roughly 300 million adults in China either in school or at work.They Like little emperors sitting atop a family pyramid of two doing parents and four eager-to-please grandparents, Me generation plays a significant role in the decision-making of their families.Given the large number of the group, this generation has an increasingly important impact on todays consumer market in China.

关键词： MeGeneration Marketing Consumer Behavior

作者: JINPING XIAO

作者单位: China West Normal University,Sichuan Nanchong 637002

会议类型: 国际会议

会议名称: 3rd International Conference on Mechanical and Electrical Technology(ICMET2011) (2011第三届机械与电气技术国际会议)

会议地点: 大连

会议语种:英文

页码: 569-573

在线出版日期: 2011-08-26（万方平台首次上网日期，不代表论文的发表时间）