The Traditional Retail Trade Development Strategy in E-Commerce Environment

摘要：

Along with the electronic commerce rapidly development, the traditional retail trade is facing the huge challenge. This article thorough analysis has compared the electronic commerce and the traditional retail trades characteristics, proposed measures for sustainable development of traditional retail trade.

关键词： Electronic commerce Traditional retail trade Advantage Countermeasure

作者: Tong Ruobei

作者单位: Economics and Management Department Henan Science and Technology Institute Xinxiang, Henan

会议类型: 国际会议

会议名称: 2011 International Conference on Electronic & Mechanical Engineering and Information Technology(EMEIT 2011)(2011年机电工程与信息技术国际会议)

会议地点: 哈尔滨

会议语种:英文

页码: 4228-4230

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）