Adaptive Classification of Data Mining Methods and Challenges of Customer Relationship Management Domain
Whenever millions of data is being stored in database regularly, data mining is responsible to discover the hidden knowledge, rules and patterns from it. Customers always play a key role for the establishment or mean of crisis for any organization. Data mining is going to be involved in every organization for extracting extra information which is not visible for everyone. The most important application of data mining is in the domain of the ecommerce and economy that leads to the detection of most facts and effective factors in the customer relationship management and efficient services to the customers through the behavior and communicating with system. CRM uses data mining (one of the elements of CRM) techniques to interact with customers. Our Analysis provides a roadmap to guide creation concerning the adaptive classification based on data mining methods to solve challenges of CRM. For this, we comparison and analyze the application of data mining process to solution challenges of CRM dimensions.
CRM Challenges Customer Relationship Management Data Mining
Siavash Emtiyaz Mohammad Reza Keyvanpour
Departments of Computer Engineering Qazvin Islamic Azad University Qazvin, Iran Departments of Computer Engineering Alzahra University Tehran, Iran
国际会议
2011 International Conference on Database and Data Mining(ICDDM 2011)(2011年数据库和数据挖掘国际会议)
三亚
英文
114-118
2011-03-25（万方平台首次上网日期，不代表论文的发表时间）