A New Algorithm for ISM based on Overall Profits

摘要：

Based on the premise that cross-selling exists in the items belonging to the different species, a new algorithm for ISM is introduced in this paper. According to the relevance of two species, the crossselling factor of species is defined in this paper. In the same way, the cross-selling factor of two items is described. With consideration of the direct profits and indirect profits brought by the marketing items, the calculation method for the items overall profits and the species overall profits are described in this paper. Experiments are conducted to show that the algorithms are effective and efficient.

关键词： ISM cross-selling overall profits

作者: Jiang Xiuying Lu Jiaguo

作者单位: Department of Computer Zaozhuang University ZaoZhuang, China

会议类型: 国际会议

会议名称: 2011 International Conference on Database and Data Mining(ICDDM 2011)(2011年数据库和数据挖掘国际会议)

会议地点: 三亚

会议语种:英文

页码: 268-272

在线出版日期: 2011-03-25（万方平台首次上网日期，不代表论文的发表时间）