The Market Position of Digital Music Services based on Novel MCDM Approaches
This study aims to determine customers needs, determine their desired music services, and propose suitable development strategies and operation models for digital music service providers. This study generated selected aspects/criteria for customers to evaluate their music platform preferences and their willingness to use digital music services. In this study, the Fuzzy cognitive map (FCM) was employed to construct the network relations map (NRM), the Principal component Analysis (PCA) is applied to categorize criteria based on their properties, the Analytic network process (ANP) was used to determine the weights of the components, and the Fuzzy integral was adopted to evaluate the performance gaps of digital music service platforms. The results revealed that digital music service platforms could obtain improvement strategies based on customers needs and improve service quality using innovative service strategies.
Digital music services Fuzzy cognitive map Principal component analysis Analytic network process Fuzzy integral method
Chia-Li Lin
Department of Resort and Leisure Management Taiwan Hospitality & Tourism College Hualien County,Taiwan
国际会议
上海
英文
120-124
2011-03-11（万方平台首次上网日期，不代表论文的发表时间）