Improving Supply Chain Performance of Fast Moving Consumer Goods (FMCG) A Case Study of Nestle (Pakistan) Limited
The companies are facing highly competitive market environment and pressures to reduce cost in logistics, warehousing, distribution and customer services. A major challenge for fast moving consumer goods companies (FMCG) is to optimize the supply chain in order to improve efficiency and effectiveness of businesses which can be developed through the alignment of operational processes and competencies, partners, functions, resources, and systems involved. Nestle Pakistan enjoys around 59％ market share in bottled water market and competes with number of other brands. This research identifies the potential cost reduction areas for Islamabad plant by applying supply chain models and performance improvement metrics. Paki stan is the fast growing market of bottled water so its a great opportunity to explore new markets, reduce lead time and increase the capacity utilization. In this research focus was to add value in the whole bottled water supply chain by adopting lean supply chain, just-in-time inventory and by optimizing distribution cost. In bulk bottled water business, supply chain management had been a major component of competitive strategy to enhance organizational productivity and profitability. The strategies were developed by using the current literature and applying supply chain models that would stimulate the performance of bottled water supply chain.
Supply Chain Management Fast Moving Consumer Goods (FMCG) Inventory Control Just-in-Time Performance Improvement Matrices
Muhammad Abbas Choudhary Amjad Saleem
Vice Chancellor & Professor, Engineering Management, University of Engineering and Technology, Taxil Nestle (Pakistan) Limited, Islamabad, Pakistan
国际会议
上海
英文
99-105
2011-03-11（万方平台首次上网日期，不代表论文的发表时间）