An Application of Bass Model in China 3G Market Forecasting
This paper creatively applies Revised Bass Model (RBM) to test the development of China 3C markets. First, this paper obtained the real data to get rough diffusion characters of China 3G communication market. Furthermore, this paper refers to the existing research work to get the reasonable empirical values of parameters for RBM. In the predicting section, the authors conclude that it takes about 36 months, i.e. 3 years, to reach the maximum point of the sale revenues.
Revised Bass Model China 3G market Diffusion characters
Shuangjiang Liu Xishun Wu
School of Economics and Management China University of Information Engineering Beijing,China
国际会议
上海
英文
149-151
2011-03-11（万方平台首次上网日期，不代表论文的发表时间）