The Challenges Companies Face for Pricing in Global Markets
Basically among the four Ps marketing assortment, product, promotion and price, and place or distribution channels, lone price creates income and the other three generate costs. Price, besides creating income globally, plays a major role as a strategic factor in developing competitive advantage in the market. The amount of income and promotion of a company regarding the positioning and finding a suitable position in the mind of customers are related to suitable pricing Decision making for pricing is not an easy task and many factors are affecting in this decision. This paper will review some of the challenges companies face in global pricing in their respective markets.
global pricing pricing strategy
Rashad Yazdanifard Hashim Danbala
Faculty of Information & Communication TechnologyLimkokwing University of Creative Technology,Cyberj Faculty of Information & Communication Technology Limkokwing University of Creative Technology Cyber
国际会议
上海
英文
152-154
2011-03-11（万方平台首次上网日期，不代表论文的发表时间）