Price skimming on a successful marketing strategy: Study of launching of Ipad as the new innovative product of Apple Inc.Marketing conditions and advantages of Price Skimming
What makes Apple Inc. products highly successful? How the Brand has conquered a considerable proportion of the market share as increased Brand Loyalty with the new Tablet product of Ipad? The answer is already given: Brand Loyalty. Concerning the launching of Ipad in the US, three millionth units had been sold, just 80 days after its introduction.(1) Similar pattern has occurred in Australia, Canada, France, Japan, among others. This company condition on a market segment and other factors may allow Price Skimming. This paper attempts to analyze the principal factors and activities that conform his Marketing Strategy, and the advantages and disadvantages of a Price Skimming setup on this kind of market. Price skimming strategy provides an excellent opportunity for the company to maximize profits from the early stage of the Product Life Cycle (PLC), covering research and development costs and eventually, slowly decreasing price when is needed, due of sales reduction.
Price Skimming Price Setting Strategy Ipad Apple
Jose Antonio Hernandez Gomez Naba Boukari Moctar
School of Management Wuhan University of Technology Wuhan, P.R. of China, 430070
国际会议
上海
英文
340-343
2011-03-11（万方平台首次上网日期，不代表论文的发表时间）