Accessing the Tourist Experience and Its Relationship with Destination Development
The aim of the this study is to identify the tourists experience construct and determine the perception of the tourists about the various service providers, in order to suggest and recommend the requirements to develop the Jammu and Kashmir to build its brand image. A self structured Questionnaire was designed and distributed among 291 tourists the domestic and international tourists who visited to Jammu and Kashmir. Data analysis was done by applying factor analysis, and descriptive statistics. Transportation and services by the different carriers, services at the destinations, hotels and restaurants, infrastructure at the destinations and safety and security are identified as the tourists experience. The findings of the study can be implicated by the service providers and tourism organisation in order to enhance the memorable tourist experience and encourage repeat visit by developing the destination and its brand image among the other destinations in India and all over the world too.
Tourist Experience Destination development Brand image Jammu India
Parikshat Singh Manhas Ramjit
The Business School and, School of Hospitality and Tourism,University of Jammu, India Jammu Junior Research FellowSchool of Hospitality and Tourism,University of Jammu,Jammu. India
国际会议
上海
英文
404-408
2011-03-11（万方平台首次上网日期，不代表论文的发表时间）