The Effects of Framing on Experienced and Nascent Entrepreneurs Judgment and Decision Making
The purpose of this Paper is to develop our understanding of Entrepreneurs judgment and decision making when they face with the framing problems which contain Decision complexity and uncertainty. We compare two groups of entrepreneurs decision (nascent and experienced entrepreneur) with those students in an experimental study. The study draw on an internet based survey sent in spring 2010 to 581 Adults (214 students, 185 nascent entrepreneurs, and 182 experienced entrepreneurs). Students were all from the University of Tehran and both groups entrepreneurs were front different small business in three different industries. Participants were randomly assigned to three different task domains. In addition results of Kahneman and Tversky Asian disease problem applied for comparison. Results show that experienced entrepreneurs show a very few tendency toward framing effects. On the other hand nascent entrepreneurs were more biased toward loss aversion. In addition, experienced entrepreneur scrutinizing the decision problem differently, their experience and alertness enable them to analyze the framing effects.
component Entrepreneurs Framing judgment and Decision Making
Amir Emami Kambeiz Talebi
Entrepreneurship University of Tehran Tehran, Iran Faculty of Entrepreneurship University of Tehran Tehran, Iran
国际会议
上海
英文
425-429
2011-03-11（万方平台首次上网日期，不代表论文的发表时间）