A Game Analysis of the Electronic Commerce Enterprise and the Third Party Physical Distribution Company Based on the Principal-agent Theory

摘要：

With the development of electronic commerce, the electronic commerce enterprise outsources the physical distribution service to the specialized third party physical distribution enterprises in order to focus on the core business. The principalagent relationship is created between the electronic commerce enterprise and the third party physical distribution company. The paper establishes the game of the supervisory signal to analyze the principalagent relationship. The analysis of the games results can help the electronic commerce to draw up the valid contract to drive the third party physical distribution enterprise to improve the level of efforts and the quality of service in the process of fulfilling the outsourcing service.

关键词： Electronic commerce Game Physical distribution service Principal-agent

作者: Tong Liu Qinghua Feng

作者单位: Information institute Xian University of Finance and Economics City Xian,China

会议类型: 国际会议

会议名称: 2011 3rd International Conference on Computer and Network Technology(ICCNT 2011)(2011第三届IEEE计算机与网络技术国际会议)

会议地点: 太原

会议语种:英文

页码: 284-287

在线出版日期: 2011-02-26（万方平台首次上网日期，不代表论文的发表时间）